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We raised $1.2m to help brands get recommended in AI Search
Mike Logue, Co-founder & CEO
SUMMARY
10m+ AI answers tracked and analysed in our first year
Clients include Zopa, Pepperstone and Zoopla
$1.2m seed round led by SFC Capital
London, UK – October 13, 2026. Obsero has raised $1.2m in seed funding to help brands get recommended in AI Search. The round was led by SFC Capital. The investment will fund our first specialist AI agents and more than double our engineering team.
The AI Search shift
AI assistants such as ChatGPT, Gemini, Perplexity and Google’s AI Overviews are fast becoming the first place consumers go for answers and recommendations. Yet most brands have no way of knowing whether they’re part of those answers, which sources AI engines trust, or what to do about it.
Obsero exists to answer that question: when AI answers, are you part of the answer?
Knowing what actually drives visibility in AI Search is hard. AI engines weigh sources, context and credibility differently from Google, and the answers change constantly. That’s why we pair our proprietary AI Search platform with a senior consultancy team. The platform tracks how AI engines talk about brands. The team turns that data into an evidence-based view of what moves the needle.
Andy and I met at IG Group in 2019. Andy is a career SEO who generated £252m in organic revenue for Cazoo as its founding Head of Organic. I’m a statistician who led global performance marketing at IG Group and was VP Growth at tastytrade. When we watched AI assistants start answering the questions our customers used to type into Google, we saw that brands were flying blind.
In our first year, we’ve tracked and analysed over 10 million AI answers. Our clients include Zopa, Pepperstone and Zoopla, and our agency partners include IDHL and Silverbean. Several of those customers chose to invest in this round.
“AI is changing how people discover brands faster than any shift I’ve seen in marketing, and most teams are still flying blind. We’ve spent a year learning what actually moves the needle. Now it’s time to put that into the hands of every marketing team that needs it.”
— Mike Logue, Co-founder & CEO, Obsero
Platform with expertise
Most tools in AI Search give you a dashboard and leave the rest to you. We’ve taken a different path. Every insight in Obsero is backed by data from millions of real AI answers, and by people who’ve spent their careers in search and performance marketing.
“I’ve spent my career in organic search, and I’ve never seen the ground move this quickly. Much of what worked in SEO still matters, but AI engines weigh sources, context and credibility in new ways. Brands that assume their old playbook will carry over are already losing ground. Over the past year we’ve built a clear, evidence-based view of what drives visibility in AI Search. Now we’re putting that expertise into agents, so every team can apply it, not just the ones that can afford a specialist.”
— Andy Francos, Co-founder & CPO, Obsero
That combination is what helps marketing teams be mentioned more often, and more accurately, in the moments that matter.
What comes next
With this funding, we’re focused on three things:
Specialist AI agents, trained on the GEO playbook we’ve built through a year of client work, that identify opportunities and help teams act on them at speed and scale
More than doubling our engineering team
Accelerating go-to-market, bringing Obsero to more brands and agency partners
We’ll keep doing what got us here: following the evidence, working closely with our customers, and building the tools marketing teams need to stay visible as AI changes how people discover brands.
Growth through intelligence
Capture your brand’s historic visibility, recommendation and sentiment data from AI Search in one intuitive platform
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