Privacy Policy

Last updated: January 2026

Obsero (“Obsero”, “we”, “us”, “our”) respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, store, and protect information when you use our website, platform, and services (collectively, the “Services”).

This policy applies to all users, including website visitors, customers, and business contacts.


1. Who we are

Obsero is an AI Search Intelligence platform that analyses how brands, entities, and content appear across AI-powered search and answer engines.

If you have any questions about this policy or your data, contact us at:
info@obsero.ai


2. Information we collect

We collect information in the following categories:


2.1 Information you provide directly

  • Name

  • Email address

  • Company name

  • Job title

  • Billing and payment details (processed via third-party payment providers)

  • Communications with us (emails, forms, demos, support requests)


2.2 Account and usage data

When you use the Obsero platform, we may collect:

  • Login activity

  • Feature usage

  • Prompt tracking configuration

  • Query volumes and interaction metadata

  • Report generation activity

This data is used to operate, improve, and secure the Service.


2.3 Technical and device data

  • IP address

  • Browser type and version

  • Operating system

  • Device type

  • Referring URLs

  • Date and time of access


2.4 AI and search-related data

As part of our Services, Obsero may process:

  • Search prompts and prompt groupings created by users

  • Aggregated AI search results

  • Citations, sources, and publisher references returned by AI systems

  • Brand, entity, and content mentions

  • Publicly available web content and metadata

Important:

  • We do not collect or store private conversations from third-party AI accounts.

  • We do not train foundation AI models.

  • We do not sell personal data.


3. Public and scraped data

Obsero analyses publicly available information from the open web and AI-generated responses to understand how brands appear in AI search.

This may include:

  • Public webpages

  • Publisher content

  • Public brand mentions

  • AI-generated summaries and citations

We do not intentionally collect private, gated, or confidential information.


4. Cookies and tracking technologies

We use cookies and similar technologies to:

  • Operate and secure the website

  • Understand usage and performance

  • Improve user experience

You can manage cookie preferences via your browser settings. Some functionality may be limited if cookies are disabled.


5. How we use your information

We use your information to:

  • Provide and operate the Services

  • Create and manage user accounts

  • Deliver reports and insights

  • Improve platform functionality and performance

  • Communicate with you (service updates, support, relevant product information)

  • Detect and prevent fraud, abuse, or security incidents

  • Comply with legal obligations

We process data only where we have a lawful basis to do so.


6. Legal bases for processing (GDPR)

Where applicable, we rely on the following lawful bases:

  • Contractual necessity – to provide the Services

  • Legitimate interests – improving our platform, analytics, security, and business operations

  • Consent – where required (e.g. marketing communications)

  • Legal obligation – compliance with applicable laws


7. Data sharing and third parties

We may share data with trusted third parties only where necessary, including:

  • Hosting and cloud infrastructure providers

  • Analytics and monitoring tools

  • Payment processors

  • Customer support tools

  • Legal, regulatory, or compliance authorities where required

All third parties are contractually required to protect your data and use it only for authorised purposes.


8. International data transfers

Your data may be processed outside your country of residence, including the UK and EEA.

Where data is transferred internationally, we use appropriate safeguards such as:

  • Standard Contractual Clauses

  • Adequacy decisions

  • Equivalent legal protections


9. Data retention

We retain personal data only for as long as necessary to:

  • Provide the Services

  • Fulfil contractual obligations

  • Comply with legal requirements

  • Resolve disputes and enforce agreements

When data is no longer required, it is securely deleted or anonymised.


10. Security

We implement appropriate technical and organisational measures to protect data, including:

  • Access controls

  • Encryption where appropriate

  • Secure infrastructure

  • Monitoring and incident response processes

No system is 100% secure, but we take data protection seriously and continuously improve our safeguards.


11. Your rights

Depending on your location, you may have the right to:

  • Access your personal data

  • Correct inaccurate data

  • Request deletion of your data

  • Restrict or object to processing

  • Data portability

  • Withdraw consent at any time

  • Lodge a complaint with a supervisory authority

Requests can be made by contacting info@obsero.ai.


12. Children’s data

Obsero is not intended for children under 16, and we do not knowingly collect data from children.


13. Marketing communications

You may receive product or service communications from us.
You can opt out at any time using the unsubscribe link or by contacting us directly.


14. Changes to this policy

We may update this Privacy Policy from time to time.
Material changes will be communicated via the website or directly where appropriate.

The “Last updated” date reflects the latest revision.


15. Contact

For any questions about this Privacy Policy or how we handle data:

info@obsero.ai