COMPARISON
Obsero vs Profound
Both track how your brand shows up in ChatGPT, Gemini, Perplexity and Google AI Overviews. Profound is built for large enterprises with established GEO teams. Obsero is built for fast-growing and mid-market brands who need the insight on a platter.
Who each platform is built for
Obsero is built for growing challenger brands, and priced accordingly
Profound is built for enterprises with a dedicated GEO function to interpret it. We are built for the teams with less resource who need to get to the real opportunity quicker.
OBSERO
Fast-growing and mid-market
Teams of one to 10 marketers who own AI search alongside everything else. You get the finding and the next action, not a dashboard to go and interpret.
PROFOUND
Large global enterprise
Built for brands with a dedicated GEO or AEO function and the budget to run it. Depth is real, and it assumes specialists in place to use it.
At a glance
Obsero vs Profound at a glance
What you pay for
With Obsero there's one pricing lever. Everything else is included
PRICED ON
Prompt volume
Pick your prompt volume and the rest scales with it. With Profound, prompt volume is where pricing starts, and features, workflows and access are added on top.
INCLUDED AS STANDARD
MCP, API, export
MCP and API access, full data export, unlimited competitors and unlimited seats on every plan. Profound gates API access and exports to higher tiers and meters seats.
SEATS AND COMPETITORS
Unlimited
Invite the whole team and track every rival you care about, at no extra cost. Profound includes one seat on Starter and three on Growth.
Who actually does the work
Specialists who turn the data into action
Our GEO specialists have done this with brands like yours. Profound routes execution to its agency network, which is another procurement process and another decision to make.
OBSERO
In-house GEO specialists
Platform and consultancy in one company. Our team averages 11 years in SEO and GEO, and partners with yours to turn insight into published work. One contract, one relationship.
PROFOUND
Outsourced to a partner network
Profound is a product company with an agency partner programme. Execution sits with a third party you appoint and pay separately. Two vendors, two contracts, two sets of context.
An honest caveat
Where Profound may be the better choice
Profound is a serious product. There are cases where it fits better than we do, and we would rather say so.
Very large global footprints
If you need coverage across dozens of languages and regions at once, their enterprise tier is built for that scale.
Enterprise procurement
SSO, SAML and SOC 2 Type II are documented parts of their enterprise offer. If security review gates your shortlist, start there.
An established GEO team
If you already have a mature GEO function with content, technical and outreach capacity, you may only need the data layer.
Common questions
Frequently asked questions
What is the main difference between Obsero and Profound?
Both track how your brand appears in AI search across ChatGPT, Gemini, Perplexity and Google AI Overviews. Profound is built for large enterprises with an established GEO team to interpret the data. Obsero is built for fast-growing and mid-market brands, and pairs the platform with in-house GEO specialists who help you act on it.
How does the pricing compare?
Obsero prices on prompt volume, with MCP and API access, full data export, unlimited competitors and unlimited seats included as standard. With Profound, prompt volume is where pricing starts and additional features, workflows and seats are charged on top.
Do I get help acting on the data?
Yes. Our GEO specialists run the audit, build the strategy and work alongside your team on delivery, all under one contract. Profound routes execution to its agency partner network, which means a second vendor and a separate procurement process.
Is Obsero a good fit for a mid-market company?
That is exactly who we build for. Most of our clients are fast-growing and mid-market brands with small marketing teams who own AI search alongside several other priorities, and who want the finding and the next action rather than a dashboard to interpret.
Can I try Obsero before committing?
Yes. There is a 14 day free trial of the platform, and a free demo if you would rather be walked through it by one of our consultants.
See how you actually appear in AI search
Tell us where you are today and we will show you where you could be. No obligation, just an honest conversation.