Growing brands through AI Search
Obsero empowers brands to grow in the era of AI Search
How It Works
Shape how AI sees your brand
Platform
Monitor your brand’s current and historic visibility, prominence, sentiment and citations (VPSC)
Workflows
Use our AI automation tools to build, scale, edit and deploy GEO-optimised content and partnerships at pace
Grow
Our AI-led recommendations and team of consultants work with you to accelerate growth through AI Search
FAQ
Frequently
Asked Questions
1. What is Obsero?
Obsero is an AI search intelligence platform that helps brands understand and improve how they appear in AI-generated search results — including ChatGPT, Perplexity, and Google's AI Overviews.
2. Why should I care about AI visibility?
AI tools are changing how people search, learn, and make decisions. If your brand isn't being surfaced (or is misrepresented), you're losing awareness, trust, and opportunity.
3. How does Obsero track my brand in ChatGPT or Google AI?
We simulate real-world prompts, extract responses, and analyze visibility, sentiment, and positioning. You get actionable insights, not just raw data.
4. What's a "zero-click search"?
That's when a user gets an answer directly in an AI-generated response — no need to click through. Obsero helps ensure your brand appears in that high-value answer zone.
5. Who is Obsero for?
It's built for brand, SEO, marketing, and comms teams who want to stay visible, relevant, and competitive in the AI-first world.
6. Can Obsero help me outrank my competitors?
Yes — our platform provides recommendations to boost your presence, identify competitor positioning, and craft strategies to win visibility battles.