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Platform Update
Introducing the Content Optimiser: our first Growth Agent
Mike Logue
SUMMARY
Obsero's Content Optimiser is the first of our Growth Agents: a new class of tools designed to turn AI search intelligence into action. Submit any piece of content, get a citation score out of 100 benchmarked against what AI models are actually citing for your target prompt, then refine interactively through a chat-like AI editing interface. Available now for all customers, with 100 free sessions through April and May.
Obsero moves from a monitoring platform to an action platform
Since we launched Obsero, our focus has been on giving marketing teams the clearest possible picture of their AI search visibility. Tracking where your brand appears across ChatGPT, Claude, Gemini and Perplexity. Understanding which prompts trigger citations and which don't. Seeing how competitors perform in the same space.
That's all important. But the question we kept hearing from clients was always the same: "OK, I can see the data. Now what do I do about it?"
Today we're answering that question. The Content Optimiser is the first tool in what we're calling Growth Agents: a new section of the Obsero platform designed to turn insight into action.
What the Content Optimiser does
The idea is straightforward. You give it a piece of content, either by pasting a URL or dropping in raw text. Obsero's AI analyses it against the signals that matter for AI search citation and returns a score alongside specific recommendations to improve it.
But this isn't a one-shot report. The optimiser works as an interactive session. Once you have your initial score, you can use the AI Edit feature to refine the content through a conversational interface. Ask it to add structure, tighten claims, inject data points, adjust for a specific audience. Each change is re-scored so you can see the impact in real time.
AI citation scoring. Get a quantified score for how likely your content is to be cited by AI search engines, benchmarked against what's currently ranking.
Interactive AI editing. Refine content through a chat-like interface. Ask for changes, see the score move, iterate until you're satisfied.
Competitor benchmarking. Obsero scrapes the top cited sources for your target prompt, so your recommendations are grounded in what's actually working — not generic SEO rules.
Prompt-specific context. Optimise content for the exact prompts your audience is searching. The signals AI models actually care about, for the specific query you're targeting.
Create AI Search-ready content in 4 steps
Step 1: Submit your content. Paste a URL or drop in raw text. Choose the target prompt you want to optimise for. Obsero scrapes the content and pulls in the top five currently cited competitors for that prompt as a benchmark.
Step 2: Get your score and recommendations. The AI analyses your content against citation signals: structure, authority markers, specificity, data density and more. You get a score out of 100 and a clear breakdown of what to improve.
Step 3: Optimise interactively. Use the AI Edit feature to refine the content. The chat-like interface lets you give instructions in plain language. Each iteration re-scores so you can watch the improvements land.
Step 4: Export and publish. Once you're happy with the optimised version, export it and publish. The scoring data stays in Obsero so you can track progress over time.
Why use Obsero's Content Optimiser and not just a generic LLM
The GEO space is moving quickly. Every week we see new competitors launching "AI agents" and "workflow tools". Most of them produce generic outputs disconnected from real data.
What makes Obsero different is that the Content Optimiser is built on top of real AI search intelligence. When we recommend adding a data point or restructuring a section, it's because we've analysed what the AI models are actually citing for that specific prompt. Not because a template says so.
We scrape real front-end AI search results, not API calls. The responses users see and the responses APIs return are different. We believe optimisation advice should be grounded in what actually appears in the user experience.
What Growth Agents are coming next
The Content Optimiser is the first Growth Agent, not the last. We're building a library of agents under the same umbrella, each designed to turn AI search intelligence into a specific marketing action.
FAQ generator. Automatically generate FAQ content based on the prompts your audience is actually asking AI models. Instead of guessing what questions to answer, this agent pulls from real prompt data inside Obsero and drafts structured FAQ sections optimised for citation.
Media pitch list builder. Use your citation data to identify the publications and domains that AI models are already referencing for your target prompts. The agent compiles outreach lists based on where citations are landing, so your PR and link building efforts are aimed at the sources that matter for AI visibility.
Reddit community insights builder. Reddit is one of the most heavily cited sources across AI search engines. This agent analyses the Reddit threads and communities that AI models reference for your target prompts, surfacing the conversations, sentiment and topics that are shaping the answers your audience sees.
Prompt identifier. Stop guessing which prompts matter. This agent analyses your category, competitors and citation data to surface the prompts you should be tracking and optimising for. It identifies gaps where you're missing from AI responses and highlights prompts where competitors are winning.
Try the Content Optimiser today
The Content Optimiser is live in the Obsero platform for all customers. You'll find it under the new Actions section in the left-hand navigation.
For April and May, every customer gets 100 free optimisation sessions to test it out. We're calling this a beta because we want your feedback. The more sessions you run, the better we can tune the recommendations.
Trial users also get access. If you've been thinking about trying Obsero, now is a good time. Open Obsero →
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