Obsero
Visibility
Measure your visibility in AI Search with ease
Obsero tracks how often your brand appears in AI-generated answers and how prominently, across ChatGPT, Perplexity, Google AI Mode and more. Benchmark against competitors. Track progress over time. Know what's working.

Why visibility matters
AI visibility is to GEO what rankings are to SEO
Most brands are watching their organic traffic decline and assuming it's an SEO problem. Often it isn't. AI is answering the question before the click happens, and if your brand isn't in the answer, you've already lost the customer. You can't improve what you can't measure. Visibility gives you the number.
The shift happening right now
Google now responds to over 60% of searches with an AI answer
In the UK, that figure rose from 20% to nearly 60% in under four weeks. If your brand isn't tracking visibility in AI, you're making decisions with incomplete data.
What visibility tracking shows you