Obsero

Sentiment Analysis

AI isn't just mentioning your brand. It's forming an opinion about it.

Sentiment analysis shows you how your brand is perceived across AI-generated answers: positive, negative, mixed. Broken down by topic, competitor and platform. Spot reputation risks before they compound.

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What AI is saying about your brand

When AI answers questions about your brand, it frames you. Most brands have no idea how.

When someone asks ChatGPT whether your product is worth buying, or how your brand compares to a competitor, the AI doesn't just list you. It frames you. That framing is based on everything it has ingested about your brand: reviews, editorial coverage, forum discussions, support complaints. Sentiment analysis tells you what that framing looks like and, most importantly, where it's going wrong.

Why AI sentiment matters

67% of consumers say an AI search answer has directly influenced a purchase decision.

When AI frames your brand positively or negatively, it directly shapes buying intent. A single negative sentiment pattern - an outdated review, a misattributed complaint, a competitor positioned above you - can ssee a prospect chosing a competitor over you. Sentiment analysis is how you find it and fix it.

When AI frames your brand positively or negatively, it directly shapes buying intent. A single negative sentiment pattern - an outdated review, a misattributed complaint, a competitor positioned above you - can see a prospect chosing a competitor over you. Sentiment analysis is how you find it and fix it.

What sentiment analysis shows you

Seven signals. One clear picture of how AI sees your brand.

01

Overall sentiment score

Overall sentiment score

A clear positive, negative or mixed rating across all tracked prompts. Tracked over time so you can see whether perception is improving or deteriorating.

A clear positive, negative or mixed rating across all tracked prompts. Tracked over time so you can see whether perception is improving or deteriorating.

02

Topic-level breakdown

Topic-level breakdown

Sentiment by prompt group. Your brand might score positively on product quality but negatively on customer service or pricing. Know exactly where the perception problems are.

Sentiment by prompt group. Your brand might score positively on product quality but negatively on customer service or pricing. Know exactly where the perception problems are.

03

Trend tracking

Sentiment over time. Set a baseline, run a campaign, measure the shift. Report the impact of PR and content activity as a concrete outcome.

04

LLM breakdown

Compare how different AI platforms frame your brand. ChatGPT, Perplexity and Google AI Mode may view your brand differently. Know which platform is the bigger reputational risk.

Find out how AI is framing your brand and what to do about it.

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Let's talk visibility

Reach out - we’re ready when you are.

Sign up for a FREE demo