Obsero

Prompt Analytics

The exact words AI is using about your brand. Captured. Searchable. Tracked.

Obsero's prompt analytics log every AI response to every tracked prompt, across platforms, over time. See the full answer, filter by brand mention, position and LLM. No black boxes.

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Why scores aren't enough

Aggregate scores are useful. But when your CMO asks why, you need the raw response.

Aggregate visibility scores are useful. But when your CMO asks why your score dropped last Tuesday, or your PR director wants to know exactly what ChatGPT said about a product launch, you need the raw response. Prompt analytics is where the data becomes evidence.

Why raw responses matter

A score tells you the trend. The raw response tells you what actually happened.

AI answers are probabilistic. They vary by platform, by date, by user context. For teams that need to report upwards, justify investment or brief an agency, the ability to pull the exact AI response for a given prompt on a given day is essential. It's the difference between saying "our AI visibility dropped" and showing exactly why.

What prompt analytics shows you

See everything AI said. Not just a score.

01

Full response log

Full response log

Every prompt Obsero tracks returns a full AI response, captured at the time of the run. Browse, search and filter the complete history by date, LLM, prompt, brand mention or competitor presence.

Every prompt Obsero tracks returns a full AI response, captured at the time of the run. Browse, search and filter the complete history by date, LLM, prompt, brand mention or competitor presence.

02

At-a-glance response table

At-a-glance response table

A clean table view showing date captured, LLM, prompt, whether your brand was mentioned, your position in the answer, which competitor brands appeared, and a summary of the response. Designed for fast scanning and quick escalation.

A clean table view showing date captured, LLM, prompt, whether your brand was mentioned, your position in the answer, which competitor brands appeared, and a summary of the response. Designed for fast scanning and quick escalation.

03

Brand mention filter

Brand mention filter

Filter the full prompt log to show only responses where your brand was or wasn't mentioned. Instantly surface the gaps and understand exactly where you're absent from the conversation.

Filter the full prompt log to show only responses where your brand was or wasn't mentioned. Instantly surface the gaps and understand exactly where you're absent from the conversation.

04

LLM and competitor filtering

LLM and competitor filtering

Drill into responses from a specific AI platform or narrow to a particular topic cluster. See which competitor brands appear in each response and in what context, and cross-reference to understand why scores are moving.

Drill into responses from a specific AI platform or narrow to a particular topic cluster. See which competitor brands appear in each response and in what context, and cross-reference to understand why scores are moving.

What you can do with it

From raw response to real action.

01

Validate your visibility and sentiment scores

Validate your visibility and sentiment scores

When a metric moves, go straight to the prompt log to see what changed. Identify whether it's a single LLM, a specific prompt group, or a broader shift.

When a metric moves, go straight to the prompt log to see what changed. Identify whether it's a single LLM, a specific prompt group, or a broader shift.

02

Brief your PR and content teams with precision

Brief your PR and content teams with precision

Instead of telling your agency "AI isn't mentioning us enough", show them the exact responses where you're absent, which competitors appear instead, and which citations are being pulled. The briefing writes itself.

Instead of telling your agency "AI isn't mentioning us enough", show them the exact responses where you're absent, which competitors appear instead, and which citations are being pulled. The briefing writes itself.

03

Catch hallucinations early

Catch hallucinations early

AI systems sometimes surface outdated or inaccurate information. The prompt log lets you spot this immediately, before it influences customer decisions at scale.

AI systems sometimes surface outdated or inaccurate information. The prompt log lets you spot this immediately, before it influences customer decisions at scale.

04

Build a response audit trail

Build a response audit trail

Capture how AI describes your brand at a point in time. Use it as a baseline before a campaign, a rebrand, a product launch or a reputation crisis.

Capture how AI describes your brand at a point in time. Use it as a baseline before a campaign, a rebrand, a product launch or a reputation crisis.

Stop guessing what AI is saying about you. See it.

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Get in touch

Contact

Let’s talk visibility

Reach out - we’re ready when you are.

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Contact

Let's talk visibility

Reach out - we’re ready when you are.

Sign up for a FREE demo