Obsero

Citation Analysis

Citation monitoring & tracking in AI Search

Citation's are the new currency of the internet, and citation analysis shows you who's rich and who's poor. Learn which domains and pages LLMs are pulling from when they answer questions about your category. Know the landscape. Find the gaps. Get cited.

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Why citations matter

AI doesn't make up answers. It pulls them from somewhere.

Specialist publishers, forums, review platforms, aggregators, competitor content - these are the sources shaping what AI says about your category. If they don't mention your brand, you don't exist in the answer. Most brands have no idea which sources are driving those AI responses. Citation analysis changes that.

What citation analysis shows you

Four data points. One complete picture of who is influential and why.

01

Which sources AI trusts most

Which sources AI trusts most

See the domains and pages that appear most frequently in AI responses for your tracked prompts, ranked by citation frequency. Know whether AI is pulling from media, review sites, forums or competitor brand pages.

See the domains and pages that appear most frequently in AI responses for your tracked prompts, ranked by citation frequency. Know whether AI is pulling from media, review sites, forums or competitor brand pages.

02

Whether your brand is present

Whether your brand is present

For every citation source, Obsero's proprietary crawler checks whether your brand is mentioned. See at a glance whether you're cited, not cited, or cited by a competitor instead.

For every citation source, Obsero's proprietary crawler checks whether your brand is mentioned. See at a glance whether you're cited, not cited, or cited by a competitor instead.

03

How citations change over time

How citations change over time

Citation velocity tracking shows when new sources enter the mix and when existing ones drop out. Spot fresh opportunities before your competitors do.

Citation velocity tracking shows when new sources enter the mix and when existing ones drop out. Spot fresh opportunities before your competitors do.

04

How it breaks down by prompt and LLM

How it breaks down by prompt and LLM

A citation that dominates in ChatGPT may barely register in Perplexity. Filter by prompt group, individual prompt, or AI platform to understand exactly where the gaps are.

A citation that dominates in ChatGPT may barely register in Perplexity. Filter by prompt group, individual prompt, or AI platform to understand exactly where the gaps are.

How to take action

Citation analysis can inform your content, PR, affiliate, social and community plans by learning exactly what's shaping your category

Understanding what competitor content is being cited will inform your content plans. Understanding which aggregators are most influential lets you optimise your affiliate budget. Knwoing which specialist publications really matter helps your PR team stay laser focused. Knowing which Reddit posts really matter save your community team spraying and praying.

Find out who AI is citing in your category and whether you're in the picture.

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Contact

Let's talk visibility

Reach out - we’re ready when you are.

Sign up for a FREE demo